October 04, 2011

Top five QR uses for hoteliers

With a little careful planning, you can create a QR campaign that will enhance your guests’ experiences, improve your search engine ranking and make you stand out above your competition.

Drive traffic to leave reviews: Guest reviews – both on your website and third party sites – are an increasingly important part of the search engine algorithms. Create a mobile review page and leave QR codes in strategic places (like the footer of the folio upon checkout) to encourage guests to leave reviews while the stay is still fresh in their minds.

Print material: Include a code to your mobile site or specific seasonal packages in your brochures, magazine ads, newspaper ads, billboards, etc. Create a unique discount code available only to users that scan the code in your printed material.

Dinner reservations: Leave a QR code on a sample menu in the window of your restaurant linking directly to your OpenTable page so guests can easily learn more and make a reservation during non-business hours.

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