HOTELMARKETING.COM

Top ten best practices for today’s online hotel marketer

March 17, 2010 |

Smart hotel marketers keep a laser sharp focus on the channels that are driving maximum return on investment. According to Milestone Internet Marketing, the following are the top 10 promotion ideas, channels, and strategies, that are driving maximum returns.

1. Rate Parity and Direct Distribution Channels: It is crucial for hoteliers to maintain rate parity across all distribution channels. 2009 was a year of rate sensitive shoppers and major discounting. The number of shoppers looking for a bargain will continue to rise. In order to build trust from online customers, hoteliers need to focus on maintaining rate parity across all of the channels. According to recent studies done by PKF and Nielson, business coming from direct distribution channels, such as email marketing, brand sites, independent websites, blogs, social media channels, and mobile devices, will continue to increase in 2010. Hoteliers need to maintain an intense focus on these channels to ensure the maximum ROI.

2. Remember the 3 C