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Topguest acquired by EzRez

December 15, 2011 | Online Travel

Topguest, which lets users earn loyalty points from check-ins, photos and updates, has been acquired by travel software company ezRez. Topguest members check-in using Facebook, Foursquare, Instagram and Twitter and earn loyalty bonuses from participating travel programs.

Daniel Farrar, ezRez's CEO, said Topguest’s social media solutions "provides the missing piece in our product suite relative to where travel is going."

Topguest will continue to operate under its current branding, though the team will relocate to ezRez's San Francisco headquarters. The companies eventually will join forces on a product that will let Topguest users, for example, redeem their points for more than just travel. They'll also be able to cash them in for products from online retailers that accept Paypal.

"We created Topguest to help travel companies tap into the social behavior of consumers, while enabling these consumers to earn more rewards and receive offers relevant to them," Geoff Lewis, Topguest's CEO and co-founder, said in a statement. "The team at ezRez shares our philosophy that loyalty programs can and should go beyond their traditional models and we’re excited about joining forces to make a long-term impact on the industry while also bringing tangible benefits to consumers."

Get the full story at Inc.com

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