Travel bloggers and their take on Twitter
September 23, 2009 |
Uptake has a short presentation on the results from the first Travel Insights 100 survey, All About Twitter, released on September 21, 2009. The survey was sent to 100 travel bloggers/leaders around the globe to gauge their interest and use of Twitter.
Some key points from the survey:
- The popularity of Twitter is unquestionable. However it is a recent phenomenon, the majority of respondens just started using the tool in the past twelve months (52%);
- Despite its popularity, there is a nearly equals split between Twitter addicts (31% use Twitter ten or more times a day) and those who use it infrequently (33% less then four times a day);
- Surprisingly, the majority of respondents recommend using Twitter to find travel information such as deals and tips, only 9% suggest a consumer should not use it for trip planning;
- These top travel bloggers shared their top pet peeves including tweets that are too promotional, too mundane or too corporate. Businesses new to Twitter need to be personal and interesting.
Get the full presentation at Updake
Read also "The hot list of hotels on Twitter" at the Examiner
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