January 11, 2017

Travel brands in Japan target Chinese consumers before they head overseas


The Chinese "economic miracle" has created, by some measures, a 200-million strong growing middle-class that's beginning to travel the world in record numbers. One of the beneficiaries of this newfound desire to see the world has been Japan.

According to Ministry of Commerce in China, the number of outbound tourists from the country hit 120 million in 2015, and spent nearly RMB1.5 trillion during their travels, with roughly half of that money dedicated to shopping.

One of the beneficiaries of this newfound desire to see the world has been Japan, which a July 2016 survey by Hotel.com found was named one of the top destinations to visit by Chinese travelers.

In 2015, nearly 5 million Chinese tourists visited Japan, double the 2.4 million that visited the previous year, according to the Japan National Tourism Organization (JNTO). These visitors each spent an average of ¥284,000 ($2,346) during their stays, according to the JNTO.

Get the full story at eMarketer