Travel next for Google Adwords comparison ads?
February 26, 2010 |
Google AdWords just announced another test run for its comparison ads feature - this time for credit card searches. Tnooz's Kevin May entertains the thought that we might soon see a new vertical tested by the search giant: travel.
The extension of the Google Comparison Ads pilot to the UK announced yesterday will see a new vertical tested by the search giant: credit cards.
Comparison Ads is effectively a metasearch (or price comparison, using the Cheapflights parlance) of products already in the AdWords system.
It looks and feels like a scaled-down Kayak in terms of functionality.
Trialled for the first time in some selected states in the US with mortgages in October 2009, credit card firms will be the next sector taken on board to test pricing, interest from suppliers, functionality and user behaviour.
Google is inevitably and officially remaining tight-lipped as to how, where and when it might extend the project further.
Get the full story at Tnooz, and Google's Inside AdWords blog
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