July 28, 2016
Lufthansa selling flights on Airbnb
Facing headwinds, Lufthansa has quietly listed seats on its planes on Airbnb. The company isn’t just being cute by tapping the Airbnb platform. It’s trying to fill its planes.Read more
According to a new Google mobile search behavior study, the travel category involves only two percent of mobile activity. Yet, twelve percent of mobile travel searches resulted in a purchase. On the bright side, travel searches on smartphones led to an above-average number of follow-up actions.
A majority of these follow-up actions occurred within an hour of the mobile search, a much more rapid move to potential conversion than is the average for desktop searches.
The majority of mobile searches take place in the afternoon and evening, and most happen in a place likely to have a desktop connection available.
Startlingly, smartphone users located at a school were more likely to launch a travel search - defined as searching for prices for flights, hotels, etc.—than any other type of search from a school.
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