Travel sites failing to optimise images and video for search
June 21, 2012 | Hotel Marketing
TripAdvisor and Expedia appear to be the exceptions rather than the norm – for the most part travel sites aren’t making the most of video and images to improve their search rankings, says a new report.
A report from Epiphany found that TripAdvisor dominates organic search rankings, but other travel sites are achieving high visibility in SERPs by targeting niche keywords and building high quality backlinks.
Another section of the report shows that a majority of sites are failing to make the most of videos and images to maximise their search visibility.
It has a big impact on traffic, as page one visibility in SERPs can often be achieved more quickly through good universal search rankings.
And good visual content is integral for the travel sector, with people keen to see pictures and video guides of places, tourist attractions and hotels.
So why is it so important, and which sites are getting it right?
Get the full story at Econsultancy
Read also "Which UK travel sites are most visible in organic search?"
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