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TravelClick sees booking shift towards GDS and brand.com

September 03, 2012 | Hotel Marketing

Looking at the pace for the first six months of the year, bookings for the GDS channel are ahead of the pace they were at this point a year ago, according to TravelClick data. As for OTAs, the segment is seeing a decline compared to a year ago, as the market is becoming more fragmented.

Data from the second quarter for the top 50 markets tracked by TravelClick showed distribution among the channels remained consistent from what the company reported the quarter prior, said Rao Avasarala, VP of business intelligence.

An analysis of the $8.9 billion revenue by channel showed approximately 25% of the bookings were controlled by third parties (16.8% were online travel agencies and 9.1% global distribution systems), while the remainder were controlled by the hotel (36.7% were property direct, 21.3% brand websites and 16.1% central reservation office bookings).

One of the trends TravelClick is seeing is a small shift in bookings toward brands and the GDS over the third parties. Looking at the pace for the first six months of the year, bookings for the GDS channel are ahead of the pace they were at this point a year ago.

As for OTAs, the segment is expected to become more fragmented. A lot of the OTAs are seeing declines in comparison with a year ago, as there are so many options for consumers to create bookings on.

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