HOTELMARKETING.COM

TravelClick Webinar: Creating customer value beyond the discount

November 18, 2011 | Hotel Marketing

The days of rampant rate slashing should be behind hotels now. However, consumers are still searching for the best value when they shop. What should your hotel be doing to create value? How can you use value differentiators to grow your revenue?

These questions and other relevant industry issues will be answered by TravelClick® (http://www.travelclick.com), the leader in reservations management, marketing and business intelligence, on November 29 and November 30 in a complimentary webinar entitled, "2011 Third Quarter Global Hotel Industry Update: Creating Customer Value Beyond the Discount."

The webinar will highlight third quarter hotel performance results and industry trends based on TravelClick's proprietary eMonitor and eTRAK market performance reports. New this quarter, the presentation will also include forward-looking demand and rate data from TravelClick's MarketVision Demand Position™. The webinar will also provide specific recommendations to help plan and execute hotel marketing strategies to maximize profitability to finish 2011 strong and start 2012 in the best possible position.

Key topics will include:

- Review and analysis of third quarter global hotel performance
- Regional analysis of key markets throughout the world
- Defining value for guests
- Key steps for creating value
- 2012 Forecast

Topics, trends, and perspectives will be presented by TravelClick's industry experts John Hach, Senior Vice President, Global Product Management, and Kristi White, Director of Demand and Distribution Marketing. The webinar will be moderated by Barbara Taylor Carpender, President and CEO of Taylored Training and a frequent moderator for the Hospitality Sales and Marketing Association International (HSMAI).

There will be three sessions to accommodate a range of time zones. To register, please click on the session below that you would like to attend.

November 29, 10 PM (Eastern Standard Time—New York)
Register at https://travelclickevents.webex.com/travelclickevents/onstage/g.php?t=a&d=591384092

November 30, 10 AM (Eastern Standard Time—New York)
Register at https://travelclickevents.webex.com/travelclickevents/onstage/g.php?t=a&d=596949591

November 30, 2 PM (Eastern Standard Time—New York)
Register at https://travelclickevents.webex.com/travelclickevents/onstage/g.php?t=a&d=599831334

Go to http://www.timeanddate.com/worldclock/converter.html to convert times to your local area.

Related Link: TravelClick

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