Some 85% of travelers do their travel searching activity outside of OTA websites, using content sites, social networks and other cues to get their ideas, according to Amadeus data.
Amadeus' Travel Audience data also shows that only a third of consumers are searching for a single destination, two-thirds consider at least on other destination.
But the flexibility doesn't stop here: four out of five travelers search for various periods of time for a trip.
Amadeus owned analytics company Travel Audience monitors "signals" of intent and browsing behaviour across millions of transactions, giving travel advertisers a snapshot of what they should be doing when trying to target consumers during the search and shopping process.
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Related Link: Travel Audience by Amadeus