July 25, 2017
Trivago joins rivals in offering hotels a rate-shopping tool
The tool taps the company’s pool of data on rate-setting trends in local markets to help hotel general managers and revenue managers forecast pricing trends.Read more
The hotel companies responded to a Piper Jaffray study that found travelers often have a better chance finding lower hotel prices on OTAs and travel search sites than on the hotels' own websites.
According to the study, OTAs/travel search sites offered the lowest price 21% of the time, while hotels' own websites offered it just 13% of the time. In about two-thirds of the cases, room pricing was the same across distribution channels.
"While we can't speak to the validity of this report, direct booking continues to be the best way that Marriott loyalty members are guaranteed the lowest rate with benefits and services at one of our hotels," Marriott said in a statement.
Hilton chief commercial officer Chris Silcock said, "We are confident that Hilton Honors members who book direct not only get a better price, every day at every hotel, but also a better and more personalized experience, with unique features like choose-your-room and digital check-in, digital key, Hilton Honors points and free WiFi."
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Read also "The lowest hotel rate tough to find, but OTAs a good bet"
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