February 28, 2013

Travelers want websites that are easy and fast

Slow website response times can cause airlines and hotels to lose online business. Studies have shown response times above two or three seconds are slow enough to cause viewers to leave a website.

Of the 20 most-trafficked hotel websites, Best Western was the best performer, followed by Marriott and Omni. Best Western's site had an average response time of 4.36 seconds, about a half-second faster than Marriott's site.

Planet Hollywood, a resort and casino in Las Vegas, had the slowest average response time, 19.91 seconds.

Of the 20 most-trafficked online travel agent websites, the best-performing, Resort Vacations To Go, had an average response time of 3.03 seconds.

Other sites in the top five for performance were TripRes, Trip Mama, Hotel Guides and Virgin Vacations.

More popular sites, Orbitz and Travelocity, finished near the bottom of the list. Orbitz's average response time was 8.22 seconds, and Travelocity response time was 7.65 seconds.

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