Travelzoo embraces hotel commission model as growth slows
July 20, 2012 | Online Travel
In conjunction with its second quarter earnings announcement, Travelzoo revealed that it intends to “extend direct hotel commission trials in Europe and North America and further capitalize upon our hotel market opportunity.”
A pilot of the commission model with Yotel in New York City, for example, and drove “a half a million dollars in business” for the hotel.
The advantage of the commission model, which Travelzoo began using a year ago in voucher deals for its hotel and dining Getaways offers, is that Travelzoo can distribute the offer to subscribers around the world. In contrast, advertised offers generally are relegated to certain geographies and number of rooms.
In addition, some hotel brands don’t want to associate themselves with vouchers, and these hotel commission trials in the U.S. and Europe don’t require vouchers for redemption.
Get the full story at Skift
Read also "Travelzoo profit rises as newsletter subscriptions go up" at Reuters
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