Koddi analyzed the top 10 markets in the APAC region, and found that metasearch volume ranks Trivago 1st, TripAdvisor 2nd, and Google 3rd.
This ranking contradicts what we see in the Western markets, where Google is usually the dominant metasearch player.
One reason why Google isn’t a highly ranked market in APAC is that Google Hotel Ads is not widely available in Mainland China, the region’s largest market. This isn’t breaking news since Google has not been a commonly used search engine in Mainland China since its exit in 2010.
Lacking direct access to travelers in Mainland China due to “The Great Firewall” (a combination of legislative actions and technologies enforced by the Chinese government to regulate the Internet domestically), Google Hotel Ads can’t expand its reach, leaving one-fifth of the total global population without access to ads through the world’s largest metasearch engine.
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