Trends in hotel digital-marketing measurement
November 09, 2012 | Hotel Marketing
As the channels by which hotel rooms are marketed and sold continue to evolve—and inherently move from traditional to digital platforms—experts are embracing the ability to track and measure efforts.
“Digital marketers are no longer holding on to print or TV or radio impressions,” said Bill Carroll, senior hotel and hotel analyst for PhoCusWright. “It’s a new world, and it’s a world where we’re spending considerable amounts of funds on digital media.”
“Before it was all about impressions, but now we can observe click-stream behavior.”
For hoteliers, the most common digital-marketing measurements are:
- increasing revenue;
- increasing incremental visits;
- building greater retention;
- increasing length of stay;
- improving average daily rate;
- increasing loyalty club membership;
- improving leads for group business; and
- improving website traffic overall.
Get the full story at HotelNewsNow.com
Latest Industry News
Marriott to target younger travelers with major rebranding
18 Jun, 2013 | Hotel Marketing
Priceline and Booking.com turning more of its focus to America
18 Jun, 2013 | Online Travel
Expedia taps gamification to raise awareness of loyalty program
18 Jun, 2013 | Online Travel
Vacation travel picking up; for business, not so much
18 Jun, 2013 | Hotel Marketing
The Google Knowledge Graph carousel as it relates to hotel searches
18 Jun, 2013 | Hotel Marketing
The connected traveler is not about social media, but relationships
18 Jun, 2013 | Online Marketing
Business travel’s slow growth gives way to an uncertain 2013
17 Jun, 2013 | Hotel Marketing
Constrained supply strengthening U.S. hotel seller’s market
17 Jun, 2013 | Hotel Marketing
How Trump targets health-conscious travelers with wellness program
17 Jun, 2013 | Hotel Marketing
Instagram is a gift that keeps on giving for hotel marketers
17 Jun, 2013 | Hotel Marketing
How American Airlines does social
17 Jun, 2013 | Online Travel
TripAdvisor navigates Facebook’s Open Graph seas
17 Jun, 2013 | Online Travel
Preparing for the upcoming hotel corporate RFP season
14 Jun, 2013 | Hotel Marketing
Hotel budget guidance for 2014: Plan for strong increases in revenues and profits
14 Jun, 2013 | Hotel Marketing
The future of booking travel takes cues from Amazon
14 Jun, 2013 | Online Travel
Most Popular Articles
Marriott to target younger travelers with major rebranding
18 Jun, 2013 | Hotel Marketing
Service tops list of social media conversations about hotels
13 Jun, 2013 | Hotel Marketing
From inspiration to great vacation: Understanding the travel shopping journey
12 Jun, 2013 | Hotel Marketing
Preparing for the upcoming hotel corporate RFP season
14 Jun, 2013 | Hotel Marketing
Hotel budget guidance for 2014: Plan for strong increases in revenues and profits
14 Jun, 2013 | Hotel Marketing
Business travel’s slow growth gives way to an uncertain 2013
17 Jun, 2013 | Hotel Marketing
Priceline and Booking.com turning more of its focus to America
18 Jun, 2013 | Online Travel
The future of booking travel takes cues from Amazon
14 Jun, 2013 | Online Travel
Instagram is a gift that keeps on giving for hotel marketers
17 Jun, 2013 | Hotel Marketing
Four ways hotel marketers can get more from social media
14 Jun, 2013 | Hotel Marketing
Latest Company News
German luxury hotel chain selects eRevMax for optimizing online revenue
18 Jun, 2013 | Hotel Marketing
SiteMinder expands in USA with Miami Hotel Group
14 Jun, 2013 | Hotel Marketing
Supranational Hotels selects eRevMax as preferred supplier
11 Jun, 2013 | Hotel Marketing
VFM Leonardo and Travelocity extend relationship
07 Jun, 2013 | Hotel Marketing
HotelTravel.com connects to eRevMax Channel Ecosystem
07 Jun, 2013 | Hotel Marketing
Innkeeper’s Lodge has selected RateTiger
29 May, 2013 | Hotel Marketing
TrustYou continues to expand team in USA headquarters
28 May, 2013 | Hotel Marketing
Cityzenbooking certified for seamless connectivity by eRevMax
23 May, 2013 | Hotel Marketing
Six major online travel sites partner with SiteMinder’s RDX
15 May, 2013 | Hotel Marketing
Pegasus Solutions names Temple Weiss Chief Financial Officer
10 May, 2013 | Hotel Marketing
LifeClass Hotels doubles direct booking with RateTiger
10 May, 2013 | Hotel Marketing
SiteMinder books in to one of world’s top tourist destinations
09 May, 2013 | Hotel Marketing
Lodging Interactive offering independent hotels fully-integrated online marketing
08 May, 2013 | Hotel Marketing
Barbara DeLollis joins ReviewPro as Director of Marketing
06 May, 2013 | Hotel Marketing
Pegasus Solutions names Mark Swetman Vice President, Global Sales, Americas
06 May, 2013 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
