November 14, 2017

Trends in website personalization


The benefits of personalization are compelling, regardless of the type of business. There are now many website personalization services available, but how popular are they?

Once set up, website personalization services can automatically deliver an improved customer experience and increase conversion by recommending relevant products and customers to nudge visitors along the customer journey. Such recommendations services are well-known and widely deployed in ecommerce, especially retail, but there are options to use them in other sectors like travel and financial services. Our article identifies 4 categories including B2B, where personalization services can recommend the 'next-best content' to nurture prospects.

How Widely Adopted Are Different Personalization Techniques?

Across all companies surveyed by Smart Inisghts, more companies are using personalization for email marketing (72%) compared to Website (57%) and mobile website (28%). This suggests that businesses either find email personalization easier to set up or more valuable.

Get the full story at Smart Insights

Read also "10 ecommerce platform marketing features you can’t live without" at Smart Insights