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Given the rise of meta-search and the continued growth of OTAs, a shared strategy, whereby executives cohesively handle all the channels and bigger mandates as part of a unified approach, could be the key to successful hotel distribution in 2014.
Hotel organisations are looking to strengthen their expertise and efficiency in the distribution space. Indeed, today the onus is on distribution executives to not only handle their brand websites better, but also to manage their association with third-party channels much more efficiently.
There has been a call for a shared strategy whereby executives cohesively handle all the channels and bigger mandates as part of a unified approach. So the team will be jointly handling various aspects such as digital marketing, rate and inventory management, management of reviews as well as data management and analytics.
EyeforTravel’s Ritesh Gupta talks to Chetan Patel, VP, Strategic Marketing & E-Commerce, Onyx Hospitality Group about what to expect from hotel distribution in 2014.
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