September 07, 2018

TripAdvisor hints at its growing interest in vacation package search


TripAdvisor offers a tiny number of flight-and-hotel deals bundled together. There are signs it wants to display more travel packages.

A high-level executive familiar with the company’s engineering experiments told Skift that TripAdvisor has been testing since last autumn how it might expand its vacation package search — which is typically more complicated given the mix of suppliers and prices that must be displayed.

TripAdvisor has never before had a tab on its homepage or in its app for packaged vacations — for reasons that are unclear, given the size of the opportunity.

It would make logical sense for the company to want to crack the package holiday market that may amount to $71 billion in gross bookings worldwide in 2018 — an estimated 9 percent jump from 2017.

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