June 13, 2018

TripAdvisor most widely used for restaurant reviews


TripAdvisor has released results of a new international diner survey which explored restaurant decision-making among diners in five countries: the US, the UK, Spain, France and Italy.

Survey respondents were “consumers registered with TripAdvisor who agreed to complete company-sponsored surveys through CVENT.”

TripAdvisor says results show it’s the most widely used and trusted restaurant review and discovery site across all five countries surveyed. In the US market, here’s the usage breakdown:

At home:

TripAdvisor: 78%
Yelp: 41%
Google: 28%
Facebook: 12%

While traveling:

TripAdvisor: 93%
Yelp: 32%
Google: 24%
Facebook: 7%

Get the full story at Search Engine Land