March 05, 2012

TripAdvisor pulls new hotel ratings system


TripAdvisor has pulled a new ratings system after negative feedback from the hospitality industry. The system allowed hotel ratings to be posted without reviews or comments.

TripAdvisor has been collecting ratings for hotels and other products such as activities, restaurants and attractions since November last year, a process where users could simply score a property on a scale of one to five, without leaving an actual review.

The site officially started showing the ratings against products earlier this week, but an outpouring of negative comments about its launch on forums and the hotel management centre intranet has led to it suspending the feature.

TripAdvisor admits it has “some work to do” with its implementation, thus the suspension last week.

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