December 14, 2017
Hotelbeds targets 10,000 directly contracted properties in three years
The aim is to gain the best prices, under the best terms and conditions, for the group's 60,000 travel intermediary clients globally.Read more
TripAdvisor, which began rolling out hotel metasearch on mobile, tablets and desktops late last year, announced yesterday during its first-quarter earnings call that half of its branded sites around the world now feature hotel metasearch, and that it will be in place on 100% of its sites, with 200 million monthly unique visitors, by June.
The U.S. site isn’t fully rolled out yet, but TripAdvisor sites in the UK, Brazil, Canada, Germany, India, Ireland and Singapore already have the full treatment.
Once hotel metasearch, which brings TripAdvisor higher CPC rates and conversions than non-transactional traffic, is fully in place, TripAdvisor plans to launch its first global, offline advertising campaign, starting in the U.S. this summer.
Given TripAdvisor’s power and skills, the Kayak folks are definitely watching what TripAdvisor CEO Steve Kaufer yesterday referred to as TripAdvisor’s “big bet.”
Get the full story at Skift.com
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