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TripAdvisor relaunches Facebook app to compete with Google’s Zagat

June 21, 2012 | Hotel Marketing

Its Local Picks app was actually launched a number of years back, but was put into hiatus some time in 2010. Now it has been rolled out again to tap the Facebook social graph and let users garner dining recommendations from locals and friends.

It’s no secret that TripAdvisor sees Facebook as a major platform partner, having established a series of hook-ups with the preeminent social network in the past few years. And today it further cemented this relationship with the launch of its new Local Picks Facebook app.

Its Local Picks app was actually launched a number of years back, but was put into hiatus some time in 2010 for reasons not entirely known. Now, however, it has been rolled out again to tap the Facebook social graph and let users garner dining recommendations from locals and friends.

Each restaurant has a detailed profile that includes a score from 1 to 5 on the Local Picks Index, a rating system that aims to bring local favourites and “hidden gem” eateries to the front, as deemed by “real locals” who know the area best.

The app covers more than 850,000 restaurants globally, and draws from diner reviews collected from TripAdvisor, with contributions from locals and friends highlighted.

Get the full story at The Next Web and TripAdvisor

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