August 03, 2018

TripAdvisor sees decline in hotel shoppers after OTA advertising reset


TripAdvisor saw its growth soften, as the industry’s two largest online advertisers - Expedia Group and Booking Holdings - have reduced the pace at which they market their deals on TripAdvisor.

In the second quarter of 2018, TripAdvisor booked revenue of $433 million, a growth of only 2 percent.

The revenue growth rate looked anemic compared to the 8.4 percent growth rate that the company enjoyed in the same period a year ago. It also looks sluggish against the 5.1 percent growth rate for the company in the full year of 2017.

In response, TripAdvisor had to cut its overall marketing spend, the company said this week. TripAdvisor shares were trading down 14 percent on Thursday.

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Read also "TripAdvisor cuts marketing budget as growth slows" at DMN