TripAdvisor study touts TripAdvisor
November 16, 2012 | Hotel Marketing
Conducted by PhoCusWright on behalf of TripAdvisor, the study reveals more than half (53 percent) of respondents state that they will not book a hotel that does not have any reviews on the site, and 87 percent of users agree that TripAdvisor hotel reviews "help me feel more confident in my decisions."
TripAdvisor today announced the results of an independent study1that underscores how essential online traveler reviews have become for hotel bookings. The commissioned report, conducted by PhoCusWright on behalf of TripAdvisor, reveals more than half (53 percent) of respondents state that they will not book a hotel that does not have any reviews on the site, and 87 percent of users agree that TripAdvisor hotel reviews "help me feel more confident in my decisions."
Of those polled, 98 percent of respondents have found TripAdvisor hotel reviews to be accurate of the actual experience, and 95 percent of users state that they would recommend TripAdvisor hotel reviews to others.
The survey also reveals somefindings about why travelers write reviews, how they use them when planning a trip and the impact management responses have on their perceptions of properties.
Get the full story at Hospitality.Net
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