October 19, 2018
Experience is key for the hotels of the future
There has been much talk in the hotel industry about creating a “narrative” experience in hotels.Read more
Context Cards provides a new way for Snapchat users to view information about a specific snap’s location without having to leave the app.
Snapchat has partnered with companies like TripAdvisor, FourSquare, Michelin, OpenTable, Uber and Lyft to provide contextual information and allow users to read reviews, make a restaurant reservation or even hire a driver.
To see a Context Card in action, all you have to do is swipe up on a snap with a geolocation filter or one that appears in Snap Map or Search. You’ll then be able to see business details such as the address, website, hours and ratings. Depending on the type of business, you may also see features that allow you to book an Uber ride or a table at a restaurant.
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