TripAdvisor has started offering hotels a new customisable Facebook application allowing them to integrate its review content into their existing pages. The application allows owners to pull in content including photos and reviews from the review site.
The application can be customised to determine what content is shown, so for instance a property owner might want to show the five latest reviews or awards they have received from TripAdvisor.
The move is a further advance of TripAdvisor's integration with Facebook which last year saw it launch its ‘Friends of Friends’ feature aimed at greater personalisation of reviews.
This works in tandem with more filters being offered on the site itself to enable users to look at reviews from people like them or from people considered to be more appropriate.
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