June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
February 14, 2013
Known primarily for its hotel reviews and cost-per-click advertising from hotels and online travel agencies, TripAdvisor, with the introduction of hotel metasearch, likely will send fewer CPC leads to advertisers because the comparison-shopping will take place on TripAdvisor.
TripAdvisor just shook up its business in a way that it hasn’t done for years. After introducing hotel metasearch on smartphones during the fourth quarter, the company said today it will introduce hotel metasearch across tablets and desktops, and complete the project within six months.
Speaking during TripAdvisor’s fourth quarter conference call late today, Kaufer said most of TripAdvisor’s hotel metasearch revenue will be CPC-based, but there will be some revenue-sharing with clients when it’s appropriate for both parties.
He claimed TripAdvisor’s clients are on board with the metasearch push, although it will take time for them to adjust to the new business model, which includes property-level minimum-bidding functionality.
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