TripAdvisor, who is hunnyb62?
July 06, 2012 | Hotel Marketing
The answer matters to Daniel Corcoran and a group of contributors to TripAdvisor's Baltimore forum. It should matter to you, too. Fake reports don't just sway travelers into booking a hotel that doesn't deserve their business or turn them away from one that does. They also destroy the credibility of the host site.
TripAdvisor.com, which claims to be the world's largest travel site, bills itself as a place that offers "trusted advice from real travelers." Corcoran, an office administrator in Baltimore, says that trust was broken when a string of flattering write-ups about the Sheraton Baltimore City Center Hotel began appearing on TripAdvisor and Sheraton's corporate site in June.
"These reviews have always awarded the hotel the maximum five stars," he says. "They gush about the wonderful service."
Corcoran has never stayed at the hotel, so he can't say whether the reviews are fair. But the sudden influx of raves aroused his suspicions. As part of a group of self-appointed travel-website watchdogs, he's aware that some properties have found ways to sprinkle the Internet with bogus reviews.
Get the full story at The Seattle Time
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