March 04, 2013

TripAdvisor’s Tingo selling hotel room upgrades

Known for its user reviews, TripAdvisor is getting further into hotel transactions through its Tingo site. Adding room upgrades as a possibility for guests is a nice twist, and it is probably being welcomed by hotels, as well.

Launched about a year ago, TripAdvisor redesigned its Tingo hotel site and it is now handing out hotel upgrades to customers as an alternative to refunds when the room rate drops.

Tingo’s redesigned homepage also has much more of a deal feel to it than the original one as Tingo is now emphasizing “hot getaways” to Mexico for “up to 47% off,” and “Magic Orlando Deals” for “up to 40% off,” for example.

And, the original tagline, “Take the gamble out of booking,” has given way on the home page to a new one, “Best Prices. Free Upgrades. Money Back.” The site is also clearly labeled “A TripAdvisor Company,” something that was absent at launch in March 2012.

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