Tripl’s genius guerrilla marketing idea: fake parking tickets
August 25, 2012 |
Travel storytelling and discovery app Tripl just executed a genius guerilla marketing idea: handing out fake parking tickets at Y Combinator’s demo day that promo the company’s app — and investor-readiness.
Tripl tells you where your friends and family are going by connecting to your Facebook, Twitter, Foursquare, and other social media accounts and then combining their travels and memories into a gorgeous daily package. The company recently released an iPhone and iPad app to accompany its web app.
The obvious appeal of demo day: angels, VCs, and press gathered in droves yesterday to see 2-minute pitches from 84 of the latest companies hatching out of Paul Graham’s startup incubator.
The “parking ticket” invites surprised recipients to “avoid penalty” by taking a trip with Tripl, and then it explains what the service is. A QR code enables an immediate download of the app, and the blurb includes an investor-friendly update on traction: Tripl has “served 750,000 trips to 20,000 users in just five weeks.”
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