September 03, 2018

Trivago faces legal probe over ‘misleading pricing’

Australia’s competition authority is taking hotel metasearch site Trivago to court for alleged breach of consumer law.

The Australian Competition and Consumer Commission (ACCC) initiated proceedings in the Federal Court last week accusing Trivago of “misleading hotel pricing representations” in TV and online advertising.

The ACCC alleges Trivago presented itself as “an impartial and objective price comparison service” when it “prioritised advertisers willing to pay the highest cost-per-click fee”.

It argues Trivago “created an impression” that it offers consumers the best deal when “in many cases the highlighted price was not the cheapest available”.

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