August 02, 2018

Trivago puts algorithms ahead of ego for AI success


If your company is driven by politics or biased decision-making, the best AI system will not help you, says Rolf Schromgens, CEO of Trivago.

AI is a learning system, says Rolf Schromgens, CEO of Trivago, one of the world’s largest travel companies. Which means that since you’re necessarily starting with limited information right out of the gate (or out of the box), you’ll see less impact in the beginning. The more interaction you have and the better the learning models get, the better the outcome.

“You can’t expect that AI will deliver the perfect results tomorrow — that’s not possible,” he says. “We’re going for perfectly personalized recommendations, and we see what value is possible to create. It’s not a 50 percent jump in the next three months, but it’s continuously improving.”

But, he says, that takes creating a solid foundation on which to build.

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