Tweeting no more?
November 20, 2009 |
According to data provided by Nielsen, traffic to Twitter.com was down a dramatic 27.8% between September and October 2009, falling to 18.9 million unique visitors. Nielsen is the latest in a list of research firms reporting declines at Twitter.com.
It has not been unusual to see wide shifts in Twitter traffic readings among Web measurement firms, and different methodologies likely account for the varying visitor counts. But one thing is clear: traffic to the Twitter.com Website is declining month over month after a period of huge gains.
The decrease in visitors could mean either falling interest in Twitter or simply migration to other platforms, such as third-party applications and mobile access.
Crowd Science data from August 2009 indicated 43% of Twitter users accessed the service through third-party applications, and 19% through SMS. RJ Metrics noted a drop in share of tweets for the Website versus other sources between June and July 2009.
Get the full story at eMarketer
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