Twelve engaging Facebook post types to consider
January 25, 2012 | Online Marketing
If you are wondering what would help you grow your Facebook community organically, the answer is relevant interesting content and engaged community managers. But even the best community managers sometimes run out of creative ideas. Here are the twelve types of posts that produce high levels of engagement.
1. Pictures. Pictures, images and photo albums are rather popular with the fans. One of the top five Intel Facebook posts of 2011 wasn’t even technically a post; it was the photo album featuring images of new Intel museum in Santa Clara. The post was liked over 17,000 times and with over 1,000 comments. And it isn’t the only example.
2. Fill in the blank. Let fans share their own perspective with you. Example would be “I love technology because _____” Again, one of our highest performing posts.
3. Questions. Asking fans to share their story or point of view is one of the most effective ways to increase engagement on your page. Though simple, this type of post is often overlooked by community managers. “Real or fake?” “What do you think?” “What is your story?” Or just plain “PC or Tablet?” would do.
Get the full story at the American Express Open Forum
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