Twitter gets Yahoo! distribution
February 25, 2010 |
Like the search deals with Microsoft's Bing and Google struck earlier this year, Yahoo will start indexing Twitter updates in search immediately, and will integrate the Twitter service throughout its properties over the next several months.
Twitter is in the enviable position of having most major media entities on the web, as well as TV, stumbling over themselves to promote the service for free as they implore viewers to "follow" them on Twitter. Twitter is also famously open with its technology, allowing others to build applications to access the service on PCs and phones, which in turn has helped power its growth. But those relationships don't provide Twitter any revenue, nor do any of the ad platforms that have been built on Twitter.
Twitter is, however, charging a fee in these deals for what one exec described as the "fire hose" of data, which includes 50 million bursts of text or "tweets" per day.
Twitter is also said to be working on its own ad platform. Head of Twitter monetization, Anamitra Banerji, told the Interactive Advertising Bureau conference on Monday he is concerned that some of the external Twitter ad platforms may be doing damage to the Twitter experience.
Get the full story at AdvertisingAge
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