Twitter to launch self-serve ads
December 02, 2011 | Online Marketing
It’s still just in test mode, and only open to a handful of advertisers. But those who can use it can now buy ads directly via Twitter, using a credit card and a Web browser, without ever having to talk to a human being.
Thanks to hundreds of millions of dollars in funding, Twitter has been able to do something many digital media upstarts can't: explore new ad models at what often seems like a snail's pace, working primarily with a select number of brand advertisers and agencies.
From Promoted Trends to Promoted Tweets, the company has been somewhat creative in how it monetizes its impressive audience. After all, it could have easily taken a more aggressive approach, tossing up ads at the expense of the user experience.
But it does appear that Twitter is getting comfortable enough with its Promoted ad offerings it has developed to finally put advertisers in the driver's seat.
Get the full story at Econsultancy
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