May 10, 2013

Twitter opens advertising to all U.S. users: Here’s how it works


Ready to get your hands dirty with some Twitter advertising? Now's your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S. through the launch of its new, self-service ad platform. Here is a short primer on how it works.

Ready to get your hands dirty with some Twitter advertising? Now's your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S. through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter -- through the full-service platform.

With those stipulations no longer in place, now even small mom and pop shops and businesses with smaller marketing budgets can leverage Twitter's advertising platform using Twitter's self-service platform to give their organic Twitter presence a boost. All you have to do is go to your Twitter settings, and you, too can start setting up a Twitter ad campaign.

Some paid promotion can be a great complement to your organic inbound marketing efforts, so if you're new to Twitter ads, here is a primer on just how they work.

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