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Growth in business travel of 27% this year is set to outstrip the levels of 2011-12, according to new research. The study of corporate travellers predicts UK business travel growth will exceed the 20% level seen in the previous two years, despite a challenging 2012.
Half of the 2,500 people polled across Europe – including 250 from the UK – said they travelled for work at least once a month over the last 12 months, while 15% travel weekly and 7% on a daily basis.
A growing demand from business travellers to maximise business opportunities in emerging markets, such as Asia and Latin America, emerged with travel from the UK to these destinations rising by 21% between 2011 and 2013.
Service, not price, was the main factor for business travellers when determining a travel provider, with 20% choosing quality and 17% speed of service. The remainder of respondents chose online booking solutions (14%), loyalty offers (5%) and exclusive incentives (4%).
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