September 06, 2013

UK: Early bookers on the rise

New data from UK's Civil Aviation Authority challenge the widely held belief that more consumers than ever wait until the last minute to book summer holidays and thereby enjoy lower prices. The report finds a substantial rise in peak-season prices since 2009, accompanied by an increase in lead-in booking times.

The figures come from forward-booking data supplied to the CAA by tour operators that provide almost 90% of Atol-protected holidays. The figures do not include Flight-Plus sales, which date only from the end of April 2012. There were 17.3 million 
Atol-protected sales in the 12 months to March 2012 and 
18.5 million the previous year.

The proportion of customers booking and travelling in August declined by almost half between 2009 and 2012, down from 14.6% to 7.7%.

Bookings for travel in the same month declined in all months over the period bar January and October. The decline in July between 2009 and 2012 was from 13.2% to 9.6%, in June from 11.2% to 6.7% and in September from 11.5% to 6.8%.

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