November 16, 2012

UK mobile and tablet travel bookings on the rise

Almost a quarter (24%) of people use a mobile phone or tablet device such as an iPad to book holidays, a new study shows. The research for Abta found that 14% used their mobile phone to book a foreign holiday online and 10% booked on a tablet device.

The figure for domestic bookings online was similar, with 8% using a tablet device and 12% using a mobile phone.

The trend highlights the importance for agents and operators to have apps that are compatible with mobile devices, Abta said. The PC or laptop remains the device of choice, used by 89% of people who booked a holiday online.

But younger people have particularly embraced mobile devices when they book a holiday online, with nearly half (47%) of those aged 15-24 using this method to book an overseas trip in the last 12 months.

Get the full story at Travolution