According to Expedia, hotels and airlines in the US are cutting prices as tourists avoid the country in response to Donald Trump’s immigration policies.
Dara Khosrowshahi, chief executive of Expedia, the largest online travel agent by gross bookings, warned the US travel industry is preparing for a turbulent year amid falling international interest in visiting the country.
“One of two things is going to happen. Either the US has to go on sale in order to keep volumes up, or volumes are going to come down. When we look at our business, the leading indicator is pricing. Pricing has come down.”
Expedia said it will reveal the full picture behind the pricing shifts when it reports its first-quarter results next month. But Mr Khosrowshahi’s warning comes after the World Travel and Tourism Council (WTTC), an industry trade body, said there are “early signs” of growing “anti-US sentiment” among tourists.
Get the full story at the Financial Times