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US hotels report strong June results

July 23, 2012 | Hotel Marketing

The U.S. hotel industry reported strong performance increases in June 2012. Occupancy rose 4.3% to 70.3%, average daily rate was up 5% to $107.45 and revenue per available room increased 9.5% to $75.49.

“June included two extra weekend days compared to June 2011, which helped with leisure demand during this busy travel season and boosted the month’s performance,” said Brad Garner, COO at STR. “Last year, July Fourth backed up to the last week of June, causing group travel to slow. However, with the Independence Day holiday on a Wednesday this year, group travel didn’t stall out during the last week in June. The industry’s performance has gained steadily throughout the first half of the year, and as we enter into the second half we continue to expect increases, although at a slower pace.”

Among the chain-scale segments, the midscale segment reported the largest occupancy increase, up 5% to 64.6%, followed by the luxury segment (+4.5% to 78.6%) and the independent segment (+4.5% to 66.9%).

The luxury segment posted the largest ADR increase, up 5.8% to $265.19, followed by the independent segment with a 5.4% increase to $107.25.

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Read also "ADR continues to recover in top 25 US markets" at HotelNewsNow.com

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