September 10, 2018

Using Instagram to help launch a new boutique hotel


Learn top tips about how one hotelier used Instagram to launch a new boutique hotel with upbeat branding.

Kris Carlson, General Manager at The Wink, is building a new boutique hotel brand from scratch. He started on the project just a month before the hotel opened - bringing fresh ideas, fun features, and a quirky nature to the Washington D.C. hotel scene. His deep understanding of social media has made The Wink’s Instagram successful in sharing the personality of the hotel and engaging with the hotel’s guests.

In under a year of operations, The Wink is already making waves in the area with a dog-friendly atmosphere, a focus on local fun, and packages for every type of visitor.

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