July 11, 2018

Using online reputation to sell to tours, events, and corporate travel managers


Six industry insiders provide insights on how online reputation and guest feedback informs client decisions and boosts business.

1. Use online reputation as a seal of quality for your hotel: “Today, I think all meeting planners and corporate bookers like to ensure that their proposed venues are well run and offer a consistent level of service, so they do not let their clients down or get surprised later on.” James Hewitson, General Manager, Al Baleed Resort Salalah by Anantara.

2. Your hotel’s reputation affects the reputation of your clients: “Having been with Sony for 15 years, my reputation on which hotels I select in the program is very important… I check on TripAdvisor to see what [travelers] are saying.” Ray Foley, Administrator of Sony Pictures Entertainment Global Program, Sony.

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