Website errors corrupt marketing efforts from within
December 01, 2011 | Online Marketing
Website errors seriously undermine the user experience, erode trust and confidence, and impact return on marketing spend. Website errors can create such a negative impression that they cause customers to navigate away from the page, the site, and even the brand in general.
The shockingly high level of errors on large-company websites points towards immature web governance processes and a general over-reliance on content management systems (CMS) for quality control.
And yet, the levels of automation and sophistication possible in web governance have never been higher...
Econsultancy recently conducted a survey examining the quality of web content on the websites of large companies. A staggering 87% of the website owners polled admitted there were likely to be a significant number of errors on the websites they manage.
As any web marketer will tell you, this will have a significant knock-on effect. Website errors seriously undermine the user experience, erode trust and confidence, and impact return on marketing spend.
Get the full story at Econsultancy
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