Website redesign RFP: Eight do’s and don’ts
January 13, 2012 | Online Marketing
Marketers who have delayed much-needed site overhauls during two years of recessionary budgets may be looking to shape up their Web presence in 2012. But like so many other resolutions, site redesigns are much easier to commit to than to actually undertake.
This year, resolve to redesign your request for proposal (RFP) process along with your site. There's never been a better time: Big changes in the digital marketing landscape over the last several years demand a fresh approach to the RFP to ensure that you end up with a site that's built to last. The risk of rapid obsolescence is real: A site redesign in early 2012 will launch onto a landscape with up to 70 million tablet users in the US alone—a trend that was entirely unforeseen just two years ago.
Future-proofing your redesign starts with the RFP itself. A well-crafted RFP vets the responding agencies' capabilities in areas of innovation, such as mobile design. But just as important, a well-crafted RFP aligns your own organization behind those needs, ensuring that IT, Marketing, and upper management share common goals for the site's evolution.
With that in mind, this article offers the following RFP guidelines.
Get the full story at MarketingProfs.com
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