June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
AccorHotels, Airbnb, and everyone else in travel are clearly thinking about what it’ll take to be the “super brand of travel” before other mega brands like Amazon and Google deepen their own investments in the travel space.
Nothing is official yet, far from it. Or as AccorHotels CEO Sebastien Bazin said Monday: “A bit too early” to speculate. But the possibility of Accor buying up the French government’s 14.3 percent stake in troubled airline group Air France-KLM is garnering plenty of industry interest.
This potential investment, first reported on Sunday, suggests that travel brands are increasingly looking to complementary businesses - either to invest in directly or to partner with - to increase the engagement they have with travelers and to become experience platforms, and not just travel brands.
For a hospitality company such as AccorHotels, that means branching out beyond just hotels or even homesharing and, potentially, getting into aviation, or working with airline partners more closely than ever before.
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