The inconvenient drag of a 30 second ad before a minute long Youtube clip is no more. Great user experiences require new formats, and so the ‘bumper ad’ has been born.
Bumper ads are the 6 second video formats that are saving the longest 30 seconds of any consumers time. However, it is not just consumers that should be praising them to the skies. They can provide your hotel with countless benefits, including high impact brand building.
These bite-sized messages cannot be skipped, but at the same time have a minimal impact on your viewer’s user experience. Not only do they promise a maximum reach, they also effectively drive upper funnel results.
According to this Google Adwords blog, a study carried out showed a significant lift in the awareness of the attached brand in 70% of 122 bumper campaigns.
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