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What Google Search Plus means for marketers

January 12, 2012 | Online Marketing

One of the key Google+ takeaways for marketers is that the more people who have added your personal or business Google+ page to their circles, the greater the likelihood that your content or activity will appear in their search results.

Google Personalized Search rolled out yesterday revealing a change as significant as Universal Search in 2007. Unlike the major change that brought images, video thumbnails, news and blog posts within search results for all, the Google plus Your World changes are only visibile when logged into Google.

Many of the initial observations about the Google+ integration with Google search are that Google is favoring it’s own content over others. Facebook and Twitter, two of the most popular social networks on the internet are absent. Google states that if those services will share their data, Google would look at including it. From what I’ve read, Twitter decided not to renew their agreement with Google and Facebook isn’t exactly a “fan” of Google’s.

Matt Cutts from Google posted response to the initial statements about Google nepotism in the new social Google and to clarify that other sources can appear in personalized results, like Quora or Flickr. What he doesn’t clarify is a preference for Google content. There’s a big difference between the possibility of varied sources appearing and a bias towards certain sources causing them to appear the majority of the time.

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